This year’s festival of light theme ‘Lets shine together’ celebrates creativity, connection, and collaboration from the 8^th – 15^th October 2025. The festival is a city-wide art installation illuminating iconic buildings like the berlin TV tower, Brandenburg Gate and Berlin cathedral. KaDeWe was proud to participate for the first time and transform the houses façade into a canvas of creativity and emotion. In collaboration with Armani Beauty, KaDeWe presented the breathtaking 3D video mapping installation inspired by the fragrance Armani Sì. The projection titled ‘Sìto myself’ reimagined the buildings architecture in waves of light and movement, symbolizing empowerment and elegance. The projection of butterflies and flowers symbolize change, growth and the power of renewal in an iconic and glamorous visualisation.