20 September 2023
The Weekly
Germany
KaDeWe Exclusive Launch of SKIMSKaDeWe Exclusive Launch of SKIMSKaDeWe Exclusive Launch of SKIMSKaDeWe Exclusive Launch of SKIMS

High quality underwear, lounge wear and shapewear for all body types with a wide range of shades and sizes – since September 18th, Kim Kardashian’s popular brand SKIMS is exclusively available in-store at KaDeWe and online at kadewe.de. The partnership marks SKIMS first-ever shopping experience in Germany and lets customers and fans fully immerse themselves in the brand’s universe on 100m2. In celebration of the launch, SKIMS also unveils an impressive takeover of the KaDeWe’s famous window front featuring the signature rounded logo walls and artful campaign videos. Selected KOLs such as press representatives and content creators were invited to a pre-screening in the morning of the launch day to discover the windows, the retail space and the curated assortment.