Sir David Beckham visited KaDeWe on 26th March 2026 to mark the opening of the first BOSS BY BECKHAM pop-up store in Europe. Together, David Beckham, Oliver Timm, CSO & Deputy CEO of Hugo Boss, and Timo Weber, CEO of KaDeWe (pictured on the left), opened the exclusive pop-up space in the menswear department on the 1st Fl.
During a meet-and-greet, guests took the opportunity to have their photos taken with David Beckham. The evening was rounded off with a cocktail party attended by exclusively invited local influencers and KaDeWe’s top customers. The ten shop windows welcome visitors with a striking installation of floating sheets of paper, which ties in with key visual elements of the campaign and symbolises the narrative of the BOSS BY BECKHAM Spring/Summer 2026 collection.