KaDeWe, Alsterhaus and Oberpollinger welcome the new season with a multifaceted campaign in collaboration with music platform COLORSxSTUDIOS (COLORS) and transform shop windows and retail areas in ‘A STAGE OF MUSIC & FASHION’. The department stores and the music platform with 15mn social media followers worked together on the design of all three stores as well as curated playlists and listening stations instore to create a multisensory campaign. Three up-and-coming German artists were chosen as testimonials as well as performers for intimate store concerts: Souly, Levin Liam and Ray Lozano. The first concert by Souly and Levin Liam took place on 25th of September in KaDeWe and in the next days both Alsterhaus and Oberpollinger will host their own event, respectively.