John Lewis has unveiled its Christmas ad titled ‘Where Love Lives’, with the tagline: ‘If you can’t find the words, find the gift.’ Alison Limerick provides the soundtrack with her hit ‘Where Love Lives’, with a newly reimagined version by artist and producer Labrinth. And it’s selling both via a charity vinyl record. This year’s John Lewis Christmas campaign is a celebration of connection, memory, and the unspoken emotions that make the season truly magical. It comes as John Lewis ramps up its overall festive season targeting of customs and that includes opening a Members’ Lounge at its Oxford Street, London, flagship. The VIP space is for loyalty scheme members and will serve complimentary drinks and snacks as well as offering mini massages. The company is testing the ‘new, premium, service-led reward’ that makes its most ‘loyal members feel valued’. It comes as loyalty scheme membership has grown 13% in the last year. My John Lewis scheme members book slots for the lounge in advance, but it’s also available as a walk-in if there’s space.