John Lewis Partnership has announced plans to lower prices in its department store brand ahead of reopening stores in England this April. The plans come as the partnership seeks ways to boost footfall, particularly as stores remain shut nationwide due to the Covid-19 pandemic. The new campaign will be titled ‘John Lewis quality at prices you wouldn’t expect’. The parent company of John Lewis and Waitrose recently warned of further store closures as it swung to a £517mn annual loss for the year ending January 30. The group said it does not expect all its John Lewis shops to reopen at the end of the current lockdown, though it did not specify how many of its 42 John Lewis shops are under threat. The latest imminent store closures suggests that further jobs could be at risk, after 1’300 were impacted by the eight John Lewis store closures last year. Meanwhile, John Lewis Partnership said John Lewis had assessed its pricing structure and readjusted its entry price points.