8 February 2021
The Weekly

More than 50 new brands were added. In womenswear, the retailer has just launched Spain’s Mango label across clothing, shoes and accessories, as well as Banana Republic. The incoming labels in clothing and accessories include Ro&Zo, Kemi Telford, Johnny Urban, Nubian  Skin, Aab Collection, Honey & Toast and Aaks. The retailer is also ramping up its athleisure offer following a 104% increase in category sales last year. It launched its new athleisure concept in August 2020 and is now adding Girlfriend Collective, Ninety percent and New Balance to the line-up that already includes Sweaty Betty and Athleta. Meanwhile, on the sustainability and conscious shopping front, new brands being added include Baukjen, Thought, and L&T Heirlooms. In menswear, the company is adding UK-made Community Clothing by Patrick Grant, Arc'teryx, Rapha, Champion, and Napapijri.  Banana Republic is also launching as part of the menswear offer, while Dickies, Rapha, and Fatface are debuting at John Lewis too. In kidswear, it’s adding Mango Kids, Scotch & Soda, Fat Face, and AO76 to recently-launched Hugo Boss, Timberland, Billieblush, DKNY and Carrement Beau. More new beauty brands should be soon announced.