The two new locations, Jelmoli Lifestyle House and Jelmoli Sports House, mark the entrance gate to The Circle from the Zurich airport side. A total of around 2,000m2 and four floors each with an attractive lifestyle assortment invite shoppers to shop, also on Sundays. The façade, designed especially for Jelmoli by Mint Architectur, is partly broken up by a herringbone look and can appears sometimes shiny or matt.
In the sense of a concept store, the Lifestyle House offers a finely curated range of products. Highlights from different worlds at Jelmoli are featured according to themes and stories. Beauty products from Aqua di Parma, Tom Ford, Jo Malone or By Kilian are mixed with home textiles or fine writing instruments on the ground floor. The same applies to the upper floors, where the focus is on men's fashion with labels like Stone Island, Dsquared, Eleventy, Woolrich and women's fashion with brands like Erika Cavallini, Closed, Jacob Cohen or Diana von Fürstenberg as well as accessories, shoes and lingerie from Wolford and Calida to Zimmerli.
Right next door is the Jelmoli Sports House. Every floor is different in itself, with a clear focus on a sport and leisure. Trendy and urban styles, such as sneakers or streetwear, can be found on the ground floor, while the first floor is entirely dedicated to the Swiss brand On, which has the largest selection in Switzerland. The 2nd floor is dedicated to women: fitness and yoga, including Zurich labels such as Ina Kess and Lola Studio, are also found there. The year-round running theme is also played out with a high level of running shoe expertise for men and women. The top floor is dedicated to seasonality, where you will find shops by Bogner, Peak Performance, Kjus or J. Lindeberg in winter, as well as skis by the Swiss label and manufacturer Stöckli. Models can either be bought, or rented and tested. In the summer, golf articles as well as outdoor products and bathing articles will be added to the assortment.