Instagram has partnered with Selfridges to bring the best of the platform's shopping opportunities in-store so you can discover the best of the best IRL. Eight brands are involved, spanning fashion, beauty, jewellery, and homeware. Each of them has created exclusive items for the pop-up, all of which will be available to shop at the Oxford Street London store, as well as on Instagram itself. In fashion, there will be offerings from New York digital-first designers The Frankie Shop, gender-neutral One DNA, and celebrity-approved Kim Shui. Then there's ethical, hand-made jewellery from Ammé London and 24-carat gold, investment jewellery by Mene. Skincare will be provided by Tandem Skincare, while home pieces will be in abundance thanks to Atelier Stella and Hopscotch London. The Instagram Edit @TheOfficialSelfridges brings to life some of these beloved brands that were built on Instagram in an iconic setting just in time for Christmas. The pop up will be housed at The Designer Studio on level three between 05 Dec. to 15 Dec. 2019. The pieces will also be available to shop at Selfridges' Instagram page.

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