Shoppers Stop hosted an instant 20-minute sale of 72% on private label brands commemorating the 72nd Republic Day in India. Through this activity, customers also stood a chance to win the entire store. For the activity, the brand uploaded an album post of various private label brands on their Instagram handle. An announcement at the stores alerted the customers that there is an activity they could participate in and win exciting rewards. Customers were to visit the Instagram handle and comment on the post of their favourite private label brand describing why they love it. They then head to the cashier to bill their cart before time runs out. Ten lucky winners won the opportunity to pick up anything from the entire store for free.