Media brand Highsnobiety has linked up with Selfridges for what it says is a “first of its kind retail concept”. The two have created The Co.Lab, which set up home in the retailer’s high-profile Corner Shop as of Jan. 6 and will be there until Feb. 9. It features curated product drops and exclusive collaborations with labels such as Prada, Colette and Maison Margiela. It said the collections featured are “at the intersection of luxury fashion and streetwear, as well as art, technology and design”. The multi-faceted, modular space will be customised to accommodate the weekly collection releases. It’s an undeniably interesting project and the first features a collection of limited edition Highsnobiety merchandise created in support of the release of Colette, Mon Amour, a documentary that was also co-produced by the brand. It was all designed by Highsnobiety in collaboration with Colette’s co-founder Sarah Andelmann and will be available in the store, as well as online at the Selfridges webstore and on Highsnobiety’s own site.
And given that Selfridges recently opened its cinema, it’s taking advantage of the opportunity to further boost awareness of the collab. There will be exclusive screenings there of the documentary. Future collaborations in the next few weeks will include the release of Alyx by Matthew Williams on Jan. 13. Alyx will feature two collaborations for The Co.Lab, the first being an exclusive pre-release with personal audio specialist Bang & Olufsen and the second with luxe outdoor fashion brand Moncler.