Harvey Nichols Dubai takes over Kaimana Beach to celebrate the launch of its 2025 Cruise campaign, ‘In The Details’. From Friday, 9th May to Sunday, 25th May, Kaimana Beach, nestled on Dubai’s exclusive J1 Beach will transform into a full-scale island takeover—open to the public and designed to immerse guests into the bold, expressive world of Harvey Nichols - Dubai Cruise collection.

Beyond an exceptional fashion showcase, guests can expect immersive décor touches and photo-worthy moments throughout. With custom floaties, beach cushions, and carefully styled corners, Kaimana Beach transforms into a vibrant expression of the Harvey Nichols – Dubai summer spirit. The collection takes center stage featuring standout looks from Isabel Marant, Alémais, Le Monde Beryl, Missoma, Maison Margiela, Jacquemus, Jil Sander, JW Anderson, and more. Set against the sun-soaked, island-luxe aesthetic of Kaimana Beach, visitors can soak it all in while lounging by the pool, unwinding on chic sunbeds, or savoring bold Pan-Asian flavours with an exotic island flair crafted by Michelin-acclaimed Chef Michael Collantes. With soulful Afro-house beats and an atmosphere that blends elegance with island ease, the beach club sets the perfect stage for this unique collaboration.