Shoppers Stop inaugurated its first 20,000 ft2 (1,858m2) store in Varanasi at the IP Sigra Mall. The brand marks its entry into the city with a three-floor store with the latest and trendiest fashion options and a well-equipped beauty hall. Designed by Schwitzke & Partners, Dusseldorf, with inspiring displays, spacious trial rooms, and classy and modern interior, the new store promises to create an experiential shopping destination for customers. The retail leader has increased its footprint even further by adding the 90th store across 43 cities in the country. The beauty hall will offer great services, makeovers and masterclasses in a well-equipped beauty hall with professionally trained experts to help customers select, get ready and shop.
The store also has the latest in fashion with top brands like AND, Back to Earth, Call It Spring and Label by Ritu Kumar amongst others. One can get assistance from Personal Shoppers to find just the right brand. Shoppers Stop also houses exclusive brands like Jones New York, Glam Lifestyle by Disha Patani. For those who prefer to buy online, Shopper’s Stop omnichannel service offers Click and Collect and reserving items in store. The Scan and Shop app in store allows shoppers to find the styles they like, and the Endless Aisles app allows access the inventory from the entire chain of 90 stores across the country.