The Saudi Arabian capital’s rapid transformation shows no signs of slowing down. This time the Saudi Fashion Commission is playing a key role in enhancing Riyadh’s global appeal, as a part of its broader mission to drive investments and partnerships to grow the oil-rich nation’s fashion sector. The commission has signed a memorandum of understanding with Four Directions Real Estate Development Company for the construction of a new fashion district. It  will include fashion show venues, design and creative production studios, brand incubators, as well as hospitality facilities and workspaces. The project is intended to attract investment and align with the local and international growth of the fashion sector.