Falabella has introduced Glowbar, an innovative beauty space inspired by international leaders in beauty specialty retail and adapted to the Peruvian consumer. With this opening, the company sets a new standard for the category, offering a highly curated, experiential, trend-discovery-oriented format that incorporates more than 55 brands, including 5 exclusive ones such as Isima, Belif, Nudestix, Benefit, and soon Fenty, which are arriving in the country for the first time thanks to Falabella. Located inside its store at Real Plaza Salaverry, Glowbar feature categories such as skincare, makeup, fragrances, hair care, accessories, dermocosmetics, and a prominent K-beauty section on more than 80 m².

Glowbar is part of Falabella’s regional strategy to evolve the beauty category. Key brands and sections from the physical space will also be available on Falabella’s website and app under the same concept. The concept will later be rolled out to more locations in Lima and other regions, establishing it as the new beauty standard in the country. In addition, during the 2025 holiday season, Glowbar will offer special kits, advent calendars, and limited editions that will boost demand for beauty, fragrance, and personal care products.