15 August 2022
The Weekly
Spain

El Corte Inglés maintains its commitment to the internationalization of its own brands, which are currently present in more than 30 countries. In the food segment, the group has maintained existing agreements, to which is added the recent alliance with Shinsegae, the South Korean department store franchise, which has begun to sell Club del Gourmet brand products. In addition, El Corte Inglés has expanded its collaboration with Soriana supermarkets in Mexico, to sell El Corte Inglés BIO products and Veckia brand personal care items. The Spanish retailer has also sealed different agreements during this year so that the food, fashion and home brands are available in new countries throughout 2022, as is the case of the ERA Department Store, in Cyprus. The group also reinforces its commitment to the 'online' business. Thus, the international website 'elcorteingles.com' has registered a growth of 21% compared to the previous year. The assortment has been enriched with the incorporation of new products and categories such as electronics, household appliances and a selection of perfumes.

 

The group has strengthened its presence in the 'marketplace' of La Redoute, where Sfera has been incorporated into the assortment of fashion brands and new categories such as Gourmet Club and toy items have been launched. Its fashion and accessories brand Sfera, which is the one with the greatest international presence, is already present in 20 countries, with a total of 323 points of sale, of which 65 are its own stores, 256 franchises and two corners (in Portugal). As for its own stores, Mexico already has 51 establishments of the fashion brand, three in Greece and another three in Poland, while as a franchise, Sfera has a presence in Switzerland with 53 points of sale, in Thailand with 30 and in Ireland with 18. In Latin America, where it has a wide presence, Chile stands out with 54 franchises, Peru with 39, El Salvador with 12 and Guatemala with 10. It is also present in Paraguay, Nicaragua, Costa Rica and Panama. Franchises are present in countries such as Saudi Arabia, Qatar, the United Arab Emirates and Reunion Island.