Dubai Duty Free (DDF) has recorded the highest sales in its most successful year to date. Last year, the retailer achieved $2.3bn in sales, an increase of 9.8% year over year. December became the highest-selling month on record, totalling $252.8mn, a 12.2% increase on December 2024.

DDF said the success was fuelled by the retailer’s 42^nd anniversary celebrations, which brought a 25% discount on 20^th December. Growth in sales exceeded passenger traffic by an estimated 5%. DDF is one of the largest travel-retail operators in the world. In December, all of DDF’s major regions recorded passenger growth. Russia saw the highest increase at 25.7%, followed by Europe (including the UK), Africa, and the Middle East.