17 May 2023
The Weekly
Dolce Vita Campaign at JelmoliDolce Vita Campaign at JelmoliDolce Vita Campaign at Jelmoli

Under the SS23 campaign motto ‘Dolce Vita’, Jelmoli wants to celebrate Italianita and the joy of life. Together with the long-time partner of Living Circle, Castello del Sole in Ascona, influencers and press people were invited to the exclusive Dolce Vita Experience in beautiful Ticino from 11th to 12th May. Inspiring workshops with partners and suppliers such as Tauta Home, Acqua di Parma and Gucci Beauty were offered in unique atmosphere. The highlight was the meet-up with designer Allesandro Enriquez during an Italian picnic with pasta, pizza and dolci. Guests were dressed all in his collection, providing a colourful and lively scenery. In the evening, there was live risotto cooking by Top Ghef Maatias Rooch, using the in-house Terreni alla Maggia products, which are also available in the Jelmoli Food Market. To round things off, the following morning there was a relaxing yoga session with Beyond Yoga and a delicious breakfast.