15 February 2024
The Weekly
Dior Pop-Up at RinascenteDior Pop-Up at Rinascente

On the occasion of the launch of the new Miss Dior perfume, Rinascente Milano is hosting a floral pop-up store with multisensory experiences until February 19th. The windows at the entrance are also personalized with a Dior theme until 12 February. An immersive photocall has been installed to allow visitors to take a photo and share it. There is an Olfactive Discovery area where you can enjoy the perfume to arrive at the Gallery, where the history of the fragrance is presented, through advertising campaigns, photographic material and key elements of the cultural heritage of the maison. It is also possible to take advantage of services such as fragrance customization and access the Gifting Atelier where you can discover the perfect gift for Valentine's Day. Artist Andrea Tarella, the illustrator with a predilection for watercolour and ink techniques, will create works inspired by the iconography of Miss Dior in a live artistic show. Guided tours of the exhibition can then be booked to discover the history of the fragrance most loved by Christian Dior and its strong connection to the world of couture.