Until the end of February, Dior’s pop-up at Le Bon Marché Rive Gauche centers on an installation paying tribute to the House’s packaging: stacks of boxes form a decor in which silhouettes, it-bags, and accessories are displayed in vitrines that feel deliberately, if deceptively, improvised. The immersive scenography, set against a Gris Dior backdrop, is designed to highlight Jonathan Anderson’s colorful Spring–Summer 2026 creations. On site, visitors will find bags from the new collection - the 2026 iteration of the Lady Dior, the Dior Book Tote in hues inspired by great literary classics, the Dior Bow adorned with the signature knot - alongside ready-to-wear pieces, footwear, and accessories.

The women’s and men’s selection echoes the brand’s recent - and very first - co-ed campaign. The space aims to attract visitors not only through its staging and product offering - including a handful of exclusive items - but also through a series of in-store activations. Among them, a personalization service allows guests to add their initials to bookmarks and notebooks. True to the playful spirit dear to Jonathan Anderson, the pop-up also features a bespoke game inviting each visitor to choose one of the signature boxes, inside which they may discover a golden ticket granting them a Dior-branded gift.