26 January 2023
The Weekly
Italy
Diesel Pop-up in Rinascente

The pop-up and store windows are dedicated to the second drop of the SS23 collection ‘with a focus on Tiger Breaks artfully slashed denim, the responsibly-crafted Diesel Rehab Denim and the Jacron Patch group. The partnership comes, of course, with some exclusives. In this case there are two items — limited editions of the 1DR bag (the key item that has been a big success story for the label) and 1DR Pod crafted in raw-edged denim inspired by the FW Diesel runway show. Each piece has a dedicated label. Meanwhile, accessories include new watches, jewellery and tech items. The collab also extends beyond the pop-up with Diesel and Rinascente having designed a customised café area. The entire experience has been grouped under the #ForSuccessfulLiving hashtag.

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