14 July 2021
The Weekly
Mexico
‘Delicias de la Cocina’ Campaign at Liverpool

Liverpool, the largest department store in Mexico, collaborated with 14 brands in bringing to life the 6th edition of Delicias de la Cocina, a campaign that seeks to bring together followers with gastronomic trends and promotions for kitchen supplies and home appliances. The campaign began last April 24th with the #cocinaconliverpool, a series of cooking classes that could be enjoyed throughout the social media of influencers and chefs that taught Liverpool’s followers to cook delicious recipes. 

This idea comes from the success of the 2020 classes and the experience was extended throughout the entire year presenting a new lifestyle and interaction while cooking from home, using digital platforms, and integrating social media to promote gastronomic specialties that can be easily prepared by all participants.

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