13 October 2021
The Weekly

Peloton Australia has expanded into bricks-and-mortar retail in Australia, following the launch of its private-label apparel in the market.  Aligning with retail reopening in NSW, the business will open its first standalone showroom at Westfield Bondi Junction tomorrow, October 13 and has also signed a deal with David Jones, opening a showroom space in the Elizabeth St store. The brand will open further David Jones showrooms in Bourke Street and Chadstone Melbourne stores as COVID restrictions ease.  The expansion into bricks-and-mortar comes after the Peloton apparel launched locally in September, and comes approximately three months after the brand launched its connected fitness platform in Australia in July.

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