Department store David Jones has roared into the top 20 most-visited retail websites in Australia this August. This is according to new data from Semrush, which shows that David Jones’ total website traffic count in August was 7.84mn – a jump of over a million visits compared to July 2024, when the department store's total website traffic was below 6.5mn. This comes around 10 months since the department store launched its very own shopping app, forming part of a A$65mn investment across its tech stack. The department store also nudged ahead of Shein, with the Chinese online platform bringing in 7.4mn visitors in August this year. David Jones is sitting comfortably just behind The Iconic, which had 8.67mn visitors in August, but is well-behind Myer which had 12.28mn website visitors. The leading player in the online retail space in Australia is Amazon, boasting 55.66mn visitors last month, followed by Oz Bargain with 39.9mn visitors and eBay with 31.4mn.