23 August 2019
The Weekly

David Jones unveiled the refurbished designer womenswear level at its Elizabeth Street flagship store in Sydney, featuring 65 new brands and a glamorous personal styling suite. The 3,500m2 third floor houses chic in-store concepts from highly coveted Australian as well as international brands. In the latest iteration of the womenswear floor, local designers were invited to collaborate closely with David Jones’ concession designers, giving them the opportunity to put their brand’s unique stamp on their new store-in-stores. Meanwhile, David Jones customers can now book in a complimentary appointment at the new and luxurious personal styling suite, where they can enjoy champagne on arrival, while a stylist shows them a curated range of pieces to suit their needs. David Jones recently unveiled its beauty level earlier this month. The women’s classic collections and intimates on level 4 is scheduled to open on August 30. The entire refurbished 12-floor store will be completed by mid-next year.

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