8 September 2022
The Weekly
David Jones' Flower Show 2022David Jones' Flower Show 2022David Jones' Flower Show 2022David Jones' Flower Show 2022David Jones' Flower Show 2022David Jones' Flower Show 2022

Twenty floral installations have sprung up on September 1, at David Jones’ Elizabeth Street flagship store, as part of the retailer’s annual Spring Flower Show. This year, the displays were inspired by Australia’s underwater wonderworld. As it has for the past 32 years, David Jones collaborated with Seedflora for the show. Florist George Low reimagined sublime aquatic ecosystems, bringing them in-store with 40,000 individual stems, 300,000 individual blooms, 200 potted plants and over 40 different flower species, including paper daisy, chrysanthemum and baby’s breath. The installations took over 860 hours and 13 florists to put together.


This year, David Jones partnered with non-profit volunteer organisation Rethink Recycling Co-op to support the reduction of plastic waste and repurpose the use of hard-to-recycle lids by creating a giant, recyclable fish sculpture. Dubbed ‘Bud, the 1.2m fish sculpture is made entirely from repurposed materials, including over 10,000 of plastic lids saved from landfill. Bud will be donated to Sea Life Sydney Aquarium after the show wraps up, where it’ll live permanently. Guests will be welcomed into the store with a champagne bar on the ground level, and have the option to a book flower show tour and a high tea afterwards on level 7, which will include a complimentary glass of Mumm Champagne. The Spring Flower Show will be on display Thursday, September 1 to Sunday, September 11. For the first time in several years, the Flower Show will be extended to the business’ Bourke Street store in October.