18 March 2022
The Weekly
Australia
David Jone's Celebrating Wonderworld

David Jones has revealed its annual campaign, Wonderworld. Following two years of closed borders and isolation, Australians are yearning for broader horizons and the feeling of discovering somewhere or something new. While the time close to home has been appreciated by all, Wonderworld represents optimism for a novel and exciting journey ahead filled with new possibilities and big dreams. Photographed by renowned photographer Nicole Bentley, the David Jones A/W22 Wonderworld campaign features Australian models Charlee Fraser and Nathan McGuire, embarking on a fantastic voyage of dreaming big and experiencing the wide world once again.

The season was brought to life with the Gala Runway presented by David Jones officially opening the 2022 PayPal Melbourne Fashion Festival. Held at the iconic Queen Victoria Market celebrating the international flavour of the season, the runway showcased the best of local and international fashion. Over 25 new brands will be joining David Jones’ designer portfolio including Khaite, Halston, Tom Ford, Rohe, aim’n, Marc Jacobs, Maison Essentiele, L’Idee, Agent Provocateur and upcoming Melbourne brand Clea.

Exclusive to the Elizabeth Street Flagship from late February, David Jones will unveil the transformed Level 8 Wonderworld Gallery nodding to the previous Art Gallery exhibition once housed at the Flagship. Set amongst the most spectacular views of Sydney, overlooking Hyde Park and poised just above the David Jones shoe floor, the gallery completely reimagines the historical David Jones executive suites to create an immersive, unique experience that transports customers on an adventure around the globe. Launching the Wonderworld Gallery is celebrated Australian fine art photographer Kate Ballis with a large-scale photographic exhibition. Situated alongside the Wonderworld Gallery is The Terminal Bar. A place for visitors to sit back, relax and watch the world go by, The Terminal Bar draws inspiration from the glory days of travel, offering up a selection of world-class cocktails, Champagne and light refreshments inspired by the old-world charm of travel lounges and hotel bars. For those searching for further inspiration, the Level 8 Souvenir Shop is the answer. From ultra-luxe travel essentials from Rimowa to the highly covetable travel collection by Assouline, let our curated edit take you around the world and back.

To further bring the best of the globe to shoppers this season, David Jones will also host an exclusive A/W22 Trunk Show & Masterclass Series. Hosted in the Wonderworld Gallery, the A/W 22 Trunk Show & Masterclass Series celebrates a world of fashion and lifestyle with a line-up of insiders and expert hosts as they share their takes on the latest collections and trends to know. Immersive and engaging, the calendar boasts shows from the likes of Lancôme, Greg Natale, Bendon, Dyson, Maticevski and more. Each show will be scheduled from early March through to May to inspire and excite customers. From fashion and beauty to food, homewares and technology and more, a Wonderworld of new season delights awaits in store and online at davidjones.com and @davidjonesstore.

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