During Milan Design Week 2026, the Coin stores in Milan took part in the Fuorisalone with installations spanning design, fashion, and creative influences. In Piazza Cinque Giornate, the shop windows hosted King of the Roses, the collection by Simone Guidarelli x Weissestal in a display that reinterprets the theme of the rose through material, color, and decorative imagery. The versions dedicated to Pirelli of the ‘Kutyna’ chair and the ‘LaFlaminia’, Firmate Pier Paolo Rauco, made their debut in the stores in Corso Vercelli and Piazza Cinque Giornate: two creations that reinterpret design between essentiality and a modern reinterpretation of an Italian story.