From 20th January until 16th February, Printemps will celebrate Chinese New Year. Part of the celebration includes an exclusive Gucci Pin Mickey Mouse concept, which debuted on the 13th of Jan in the atrium of Printemps Haussmann to celebrate the Year of the Rat; a Gucci-personalized pin will also appear on Google maps. The Gucci Pin concept is a series of ephemeral stores inspired by the pins seen on interactive digital maps.
The Printemps Gucci Pin Mickey Mouse will pay homage to the Year of the Rat with a special designed collection of items that feature Walt Disney’s True Original Mickey Mouse. Mickey is playfully incorporated into ready-to-wear and diverse accessories. Many new designs appear among an array of classic Gucci pieces. The collection has a humorous vintage spirit, where Mickey appears to team up with many of Gucci’s motifs. This Gucci Pin, showcased at the atrium, include exclusive pieces that uses new material. This print has been introduced in reference to a House fabric from the ‘80s, and the original design, colour and look has been reproduced with high definition digital printing. Bespoke entertainment will also be available on the Gucci App and on the Printemps Gucci Pin façade, digitally bringing the Mickey Mouse character to life for customers and passers-by who can see themselves wearing the signature Mickey Mouse ears on the screens, conceived as an enchanted mirror.