8 January 2020
The Weekly
Thailand
Chinese New Year Bonanza at Central

Central Retail Corporation, the retail arm of Central Group and the country's biggest mall operator, is flexing its muscles to spur shopping during the upcoming Chinese New Year. The President of Central Department Store, said it has teamed up with eight business units under Central Group comprising Tops, Family Mart, Matsumoto Kiyoshi, Robinson, Power Buy, Super Sports, Central Marketing Group and B2S to offer privileges and sales promotion under its "Happy Chinese New Year 2020" campaign from Jan 15 until Feb 2.

About 50mn Baht will be invested in this marketing campaign, offering shoppers both online and offline channels. Shopping during Chinese New Year should exceed 13bn Baht, with the bulk going to sacrificial food, appliances, travelling and red items. Central Retail reported revenue amounting to 206.6bn baht in 2018. Of the total, 36% was from the fashion category, 21% from the hardline category, and 43% from the food category.

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