Central Department Store welcomes the Year of the Fire Horse 2026 with the launch of "The Great Chinese New Year 2026" campaign, celebrating the Chinese New Year festival on a grand scale. The campaign delivers auspicious experiences and the power of good fortune, conveying the essence of the Fire Horse as a symbol of determination and progress to enhance prosperity and confidence across all aspects for the new year – health, career, finances, and happiness. The celebration features a comprehensive selection of offerings, gifts, and auspicious items all under one roof at every Central store nationwide from 30th January to 1st March 2026, in partnership with The 1 Central Credit Card, offering exclusive privileges throughout the campaign to welcome prosperity.
Welcome good fortune this Chinese New Year of the Fire Horse with one of the highlights of "The Great Chinese New Year 2026", as Central Department Store under Central Retail joins forces with Central Pattana and Central Group to celebrate the Chinese New Year festival magnificently, amplifying the power of good fortune, prosperity, and success for the new year. Led by popular actors, "Namtan-Tipnaree Weerawatnodom" and "Vill-Wachirawit Watanaphakdipaisal", featuring a spectacular lion dance performance on 27th January 2026 from 10:30 am to 1:00 pm at Level 1, Central Court Zone, centralwOrld, with an invitation for everyone to join exclusive auspicious activities alongside special offers throughout the campaign.