In collaboration with exclusive partners, Central Department Store presented a creative shopping celebration for its 78th anniversary. The campaign themed ‘Fall in Love With Every Visit’ - transformed shopping into an Art-Inspired Experience, once again becoming the talk of the town with the flower show ‘The Art of Flowers’. It adorned every floor of Central Chidlom with exquisite blooms from around the world. In partnership with the Tourism Authority of Thailand (TAT), the festival incorporated Thai flowers and native plants as artistic mediums to inspire both domestic and international tourists to explore various regions of Thailand.

For the first time in Thailand, the floral festival ‘The Art of Flowers’ was showcased globally on a giant billboard in Times Square, New York City, presented a breathtaking floral spectacle that captivated viewers. The event also featured a special performance by superstar Orm–Kornnaphat Settharattanaphong, and a concert by THETOYS alongside influencers and celebrities at Central Chidlom. Guests enjoyed refreshments from Perrier-Jouët, Lillet, Taproom, Silpin, Kilian, and exclusive menus from Ba Hao Tian Mi. Throughout October, Central collaborates with over 125 leading brands to offer shoppers exclusive products, creative workshops, and special gifts (with conditional purchases) across every Central store and all shopping platforms. The celebration also featured special activities and workshops that turn every visit into a beautiful memory.