2 March 2023
The Weekly
Celine Haute Parfumerie Debut

Celine has expanded its niche fragrance footprint with a shop-in-shop opening in Le Bon Marché. The space measuring about 270sq ft (20m2) sells Celine perfumes, candles, fashion accessories and small leather goods, including vanity sets and perfume cases. The brand’s first dedicated Haute Parfumerie located in a department store, is located in the store’s ground-floor beauty area. Celine launched into fragrance in the fall of 2019, and each perfume in the collection reminisces a moment, a place or people close to Hedi Slimane, the brand’s creative director. A freestanding store for the fragrances opened at 390 Rue Saint-Honoré in Paris in November 2019. The new department store shop-in-shop’s design echoes the freestanding store’s Art Deco influences. In sync with the stand-alone Celine Parfumerie, collectors’ pieces in very limited quantity will be launched, including cotton jars in faceted metal and four sprays clothed in exotic skins.