Celine has expanded its niche fragrance footprint with a shop-in-shop opening in Le Bon Marché. The space measuring about 270sq ft (20m²) sells Celine perfumes, candles, fashion accessories and small leather goods, including vanity sets and perfume cases. The brand’s first dedicated Haute Parfumerie located in a department store, is located in the store’s ground-floor beauty area. Celine launched into fragrance in the fall of 2019, and each perfume in the collection reminisces a moment, a place or people close to Hedi Slimane, the brand’s creative director. A freestanding store for the fragrances opened at 390 Rue Saint-Honoré in Paris in November 2019. The new department store shop-in-shop’s design echoes the freestanding store’s Art Deco influences. In sync with the stand-alone Celine Parfumerie, collectors’ pieces in very limited quantity will be launched, including cotton jars in faceted metal and four sprays clothed in exotic skins.