18 August 2021
The Weekly

A year after entering the women’s wear market, Casablanca is making a big push on this category by taking over the Selfridges atrium on the women’s floor. The brand also has a smaller pop-up space on the men’s floor. From Aug. 17 to Sept. 5, the two pop-ups will carry a full spectrum of the fall collection including the brand’s new handbag style, signature silk shirts, tailoring and its latest collaboration with New Balance on the XC-72 model, which debuted in the brand’s fall 2021 film celebrating the Monaco Grand Prix. The women’s pop-up is set up as a very Mediterranean/South of France type of architecture with the arches and walls painted yellow in keeping with the architecture of Monaco.