Pitch ’25 offers ambitious entrepreneurs and emerging brands across Ireland the opportunity to win a prize package valued at €70,000 — and a major retail platform in the heart of Dublin. Now in its fifth year, Pitch is a flagship programme created to champion Ireland’s most exciting new businesses.

Finalists will have the opportunity to trade at the 2025 Arnotts Christmas Market, one of the most anticipated retail moments of the year, alongside exclusive mentorship, and brand-building support. The winner of Pitch ’25 will receive:

. A €10,000 business development fund from Brown Thomas Arnotts

. Financial mentoring from Pitch sponsor BKK Financial Advisors

. A media campaign fund

. The opportunity to sell and showcase their brand at Arnotts Dublin during the busiest retail trading time of the year.

Applications are open to entrepreneurs based in the Republic of Ireland and Northern Ireland working across fashion, beauty, jewellery, lifestyle, food and nutrition, circular products, or tech-driven goods. Applicants must have a developed product or service and demonstrate clear potential for scaling by peak retail season.