Boucheron has inked a strategic joint venture with the Al Tayer Group in the United Arab Emirates, granting the local group control of its operations in the Gulf State. The deal, which is effective this December, marks an important step in Boucheron’s regional development and celebrates the Maison’s 20^th anniversary in the UAE. Long before Boucheron opened its first boutique in the region, discerning Emirati clients were already making the journey to the brand’s historic flagship at 26 Place Vendôme in Paris. Subsequently, Boucheron opened its first boutique at Mall of the Emirates in Dubai in 2005, before expanding its footprint with boutiques at Galleria Mall in Abu Dhabi in 2013 and The Dubai Mall in 2017.