The fourth floor of Printemps de l'Homme, on Boulevard Haussmann, Paris, wants city dwellers to meet the aspirations of the great outdoors. Printemps deploys on the level a new concept called ‘La Réserve’ in which it mixes casual wear and outdoor. A 350m2-space features a selection of eleven brands presenting casual basics which draw their identity from adventure. On 80m2, Barbour and Armor Lux rub shoulders with Majestic Filatures, Harris Wilson but also the Danish NNO7, Forét and the British Sunspel. Nearby, a 70m2-space highlights a selection of 35 brands ranging from outdoor to running with Diemme, Salomon but also Kleman's workwear and sneakers from Authry. Printemps also created a 200m2 space to present an offer of 26 brands between workwear (Reese Cooper, Song of the Mute, Workware, Sage de Cret, Overlord, Jeanerica) and outdoor (Woolrich, Patagonia, Napapijri, Veillance, Descente).
Au Vieux Campeur brand, an institution for outdoor sports and technical expertise in France with nearly 50 shops in ten cities, will present its universe on 150m2. The shop-in-shop offers a rather lifestyle-oriented selection with jeans from DU / Er, the Parley for the Oceans offer, from Adidas or Ten Tree to G-Ride or Mystery Ranch for accessories. On the technical side, the space highlights Haglöfs, Hoka One, Terrex, Dolomite and Danner. Finally, the outdoor brand offer includes technical objects for travel or nature observation with a selection of Leica, Zeiss, Suunto and Garmin products.