18 January 2023
The Weekly
China
Bailian with ZX Museum

Shanghai remained the biggest attraction and most preferred choice for newly opened debut stores and flagship retail outlets in China. A total of 1,073 new store formats and new brand openings were recorded in the past year, according to the latest ranking by DataQuest. Shanghai releases a blueprint to boost consumption in the fashion industry and eyes an industry output of 520bn Yuan (US$77.22bn) by 2025.

Bailian Group unveiled a new shopping complex Bailian ZX Museum on the Nanjing Road Pedestrian Mall in downtown Huangpu District over the weekend. Targeting cartoon fans and fervent followers of gaming and animations, the complex brings together entertainment, catering and retail shopping from famous gaming and animation vendors, such as the first overseas TAMASHII NATIONS Store from BANDAI Spirits, and toy vendor Mega House. It's also teaming up with local toymakers to help bring fans of subculture together to participate and interact with offline events being planned in the future. Shanghai last month released a blueprint to boost consumption in the fashion industry, making the city a global fashion capital.

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