Selfridges unveiled the first permanent home of AWGE, the brainchild and enigmatic, creative collective of rapper/model/man-of-our-dream A$AP Rocky. Located on the first-floor in the Men’s Designer Street Room, the launch has two years in the making, following Rocky’s ten-day Bodega pop up two years ago. The retail space has been crafted as an homage to Rocky’s homestead in Harlem. The scaled city includes: record, barber, and bakeshops; billboards, traffic lights, and yellow taxicabs; as well as personal memories, messages, and locations important to Rocky and to AWGE, all there to be explored and discovered.