2025 is a significant milestone for Attica department stores, as it marks 20 years since its foundation.  To honour this anniversary, Attica curated an immersive fashion celebrating event in the centre of Athens under the concept “Fashion in Motion – Not a catwalk. A fashion experience”, that transformed the city centre into a fashion stage. With over 80 models and performers activating every corner of the flagship store, from windows to different floors and street fronts, the event merged fashion, music and performance art into one spectacular evening. Guests, passersby, fashion lovers, celebrities and influencers experienced themed catwalks infused with live music acts from prominent Greek artists, culminating in an unforgettable open-air runway show that spilled into the streets of Athens and ended in a high energy fashion party, with selected guests.