At Alsterhaus Hamburg, Longchamp unveiled a striking installation with six vibrant window displays and a beach-inspired pop-up on the ground floor, bringing the spirit of the seaside into the heart of the city. La Plage Longchamp is more than a pop-up - it is an ode to the surfing lifestyle, celebrating balance, lightness and freedom. This effortless state of mind lies at the heart of Longchamp’s Summer 2026 collection, ‘Catch the Parisian Wave.’ From 2nd March to 25th April, visitors are invited to immerse themselves in this unique setting at Alsterhaus Hamburg. Customers can discover exclusive limited-edition surfboards created in collaboration with Shapers Club, and enjoy a refreshing selection of fresh coconuts, juices and fruit.