Attracted by the magic, 1,600 guests celebrated the 15^th Christmas Shopping Night at Hamburg's iconic Alsterhaus department store on Thursday, 20^th November 2025, with a festive spirit and champagne while shopping for gifts. On the red carpet, numerous VIPs, influencers, and media personalities made glamorous appearances. Shopping enthusiasts had anticipated special promotions and discounts of up to 20% on this exclusive evening. For a ticket price of €59, guests could enjoy an unforgettable night in a department store full of wonderful moments and treat themselves and their loved ones in style. An evening with live music and a DJ, culinary delicacies, special beauty promotions, numerous goodies, exclusive competitions, and above all, plenty of festive inspiration. The highlight of the evening was the chance to win a luxury cruise for two on the MS Europa – worth over €10,000.