Al Tayer Insignia presents Playground – a carefully curated showcase of Bloomingdale’s Fall/Winter’s styles and the latest brand offerings across womenswear, menswear, kidswear, accessories, and beauty. Paying homage to the urban metropolis, the campaign celebrates the shared language of fashion and sport, empowering individuals to express who they are and what they’re made of.
Womenswear
The Fall/Winter collection for women embodies the season’s key elements, featuring earthy palettes, layered styling, and textures that bring depth and dimension. Flowing silhouettes and romantic prints meet sharp tailoring, creating a boho-chic mood with a polished, contemporary edge. Faux furs from Giuseppe Di Morabito pair with satin and lace dresses from Zimmermann and Stella McCartney, echoing the glamour of the '90s. Shona Joy’s coordinating shirt-and-pants ensemble introduces a refined streetwear vibe, elevated by attention-grabbing heels from the likes of Malone Souliers, Pucci, and more. Courrèges is set to launch its FW25 collection in-store this September, bringing its iconic futuristic vision to the season. Meanwhile, Deiji Studios makes its Bloomingdale’s debut and is currently available in-store and online.
Menswear
Menswear strikes a balance between sharp and relaxed styles, as featured in Brioni’s jacket-and-pants set and a plush vest from Les Deux. Lemaire’s relaxed tailoring pairs effortlessly with breathable tanks by Frescobol Carioca, while pleated pants and slouchy outerwear convey a sense of movement and softness. This season also sees the arrival of new concepts and evolving brand experiences across menswear. Amiri unveils its newly launched space, offering a dedicated area to explore its signature blend of luxury and streetwear. Lemaire continues to expand its presence at Bloomingdale’s, with a full capsule set to arrive in September.
Kidswear
For boys, Polo Ralph Lauren leads with modern classics, such as tailored pants and polos, designed for both style and function. For girls, Self-Portrait brings standout co-ords—a cropped jacket and matching skirt—into the mix; ideal for polished everyday dressing. Bloomingdale’s Back-to-School campaign runs from 22nd August to 11th September, spotlighting new arrivals and essentials designed to transition seamlessly from classroom to weekend.
Accessories
Footwear highlights include performance sneakers from On and sculptural heels by Aquazzura. Bags continue to lead as chief statement-makers, with standout styles from L’alingi and everyday hero pieces by Marc Jacobs. In fine jewellery, Missoma and MARLI New York present modern essentials designed for layering, while Alexis Bittar’s new collection of artisanal rings and delicate earrings adds polish and individuality to every look.
Beauty
Fragrance embodies fall inspiration with rich, layered scents from Dries Van Noten, L’Objet, and Maison Margiela. Meanwhile, skincare and makeup work in harmony, featuring performance-driven formulas from La Mer, Sisley, and Tom Ford that enhance natural texture and tone, while offering lasting wear and a refined finish.