Beauty Bargain, a wholly owned subsidiary of Åhléns run as a stand-alone company, is opening after the summer its second store in Väla in Helsingborg and has also plans to open online. Beauty Bargain, a brand-new beauty concept on the Swedish market, offers beauty and well-being in an inspiring and pleasurable environment at bargain prices. Beauty Bargain's first store opened in April at Frölunda Torg. The offer remains a mix of established and recurring brand favorites as well as surprises of new and temporary brands. The focus is on beauty and well-being, but also around products that inspire and put gold on life. The range will change regularly and always have prices and bargains.