Åhléns has partnered with interactive live video streaming provider Bambuser to enable live video shopping in Åhléns’ digital marketplace for two exclusive live broadcasts, with the first kicks off on Tuesday 27 October 2020. Viewers will meet Ebba Kleberg von Sydow, one of Sweden’s most influential fashion and lifestyle bloggers. She will present her new SHAPE collection from footwear brand ECCO and the event will be then broadcast live on screens in the Stockholm City and Gothenburg Nordstan department stores. The second live broadcast with Live Video Shopping will be on November 9, together with Åhléns’ fashion designer Carin Wester and Emilia de Porét.