6 November 2019
The Weekly
A Very Curious Christmas at Printemps

Launching the festive season, the opening ceremony was hosted by Chiara Ferragni, on behalf of POMELLATO, partner for the 2019 Christmas windows, along with Paolo De Cesare, CEO of PRINTEMPS. Its enchanting Christmas windows display is a true benchmark and every year delight more than 10mn people passing by the Boulevard Haussmann in Paris. This year, the Christmas windows on Boulevard Haussmann welcome a host of odd animals starring in zany, quirky scenes devised by Printemps. These offbeat animals radiate their festive energy from their magnificent windows, more colourful and surprising than ever before. The eleven windows display present four magnificent scenes. 'Squirrels count beans with ILLY': 14 squirrels that come to life when an extraordinary coffee machine is operated. The little figures reveal all the stages of Illy’s precious coffee. 'JOTT’s dazzling crazy parrots' enthral the audience with their multicoloured Jott jackets showcased through a captivating choreography of frenzied dances, fancy footwork and swaying sequences. In the store, LONGCHAMP celebrates a series of colourful, festive and feminine bags adopt the Maison’s most iconic designs including Le Pliage® and Roseau.