• Background: Woolworths has reformulated its current Earth Friendly products and expanded the range to include a total of 24 eco-cleaning and seven plastic-alternative household items.
• Description: The Earth Friendly line takes advantage of the latest advances that have been made in formulating highly effective cleaning products that are free of potentially harmful substances such as chlorine, phosphates, dyes or parabens, triclosan and artificial colours. Using only active ingredients that are endorsed by Beauty Without Cruelty (BWC), the latest range now covers every aspect of household cleaning and laundry. Furthermore, the packaging is fully recyclable and several packaging features are notable firsts for household cleaning in South Africa.
• Impact: Reducing consumption of non-recyclable/hard-to-recycle single-use plastic packaging; Creating effective cleaning products free from potentially harmful substances. 

Photos courtesy of Woolworths