• Background: Selfridges is launching Project Earth, a series of ambitious long-term sustainability targets aimed at changing the way people shop by 2025. The initiative builds on the industry-leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business. The company is the first luxury department store to set tough material requirements as part of its commitment to a science-based Scope 3 carbon reduction target in goods and services.
• Description: Working closely with over 300 brand partners and with support from the Woodland Trust and WWF, Project Earth will kick start with eight weeks of experiments, innovations and conversations across all of its branches and online, dedicated to reinventing retail. Underpinning the initiative is a broader commitment to Science Based Targets and to achieve net-zero carbon by 2050. 
• Impact: Through Project Earth, Selfridges commits to: 1.Ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources; 2.Pioneer new retail models and experiences, making the company synonymous with circularity, including repair, resell, refill and rental, and 3.Put longevity, creativity and sustainability at the heart of the business and engage with teams, partners and customers to effect change. 

Photos courtesy of Selfridges