- Background: Giving new life to old materials in an artform
- Description: From April to May, Printemps is showcasing new patterns of consumption and making shopping more responsible and involved. For the occasion, five artists exhibited their works produced especially for Printemps using upcycled materials. Upcycling en Vitrines is an enjoyable and innovative way of getting to grips with upcycling as part of social responsibility at Printemps.
- Impact: Original artistic collaborations involving artists from all over the world to display their works using upcycled materials in the store windows.
Photos courtesy of Printemps