- Background: As in the past three years, Jelmoli is once again consciously positioning itself against Black Friday. Instead of offering high discounts and bargains, Jelmoli will donate CHF 5 to a selected charity partner for every purchase of CHF 50 or more in all stationary branches on Friday, November 25, 2022. During the busiest time of the year, Jelmoli is thus sending out a signal against over consumption and for solidarity and social commitment.
- Description: Jelmoli is sending a strong signal against over consumption on Black Friday and is once again participating in GivingTuesday, which this year took place on November 29, 2022. Instead of offering deep discounts and bargains, Jelmoli donated CHF 5 to this year's charity partner Insieme21 (an association supporting people with Trisomie 21; Down-Syndrom) for every purchase of CHF 50 or more in all stationary stores on Friday, November 25, 2022.
- Impact: During the busiest time of the year, Jelmoli is setting an example against overconsumption and for solidarity and social commitment. A total of CHF 19’505 was raised. The donation check was personally accepted by Insieme21 at Jelmoli on GivingTuesday.
Photo Courtesy of Jelmoli